Campaigns

Engineering victory, one voter at a time.

High-touch canvassing. Viral CTV streaming. 2-way AI voter engagement. TalkToTom builds turnkey campaign operations for candidates who want to win โ€” from city council to Congress.

๐Ÿ›๏ธ Congress ๐Ÿ‡บ๐Ÿ‡ธ Senate ๐Ÿ—ฝ State Legislature ๐Ÿข Mayor ๐ŸŽ“ School Board โš–๏ธ Judicial
Live playbook

Daniel Saynt for Congress.
NY-13. Upper Manhattan + West Bronx.

Here's a real TalkToTom campaign proposal โ€” the full stack we build for a competitive congressional race. Same engine, adapted to your district.

Case study ยท NY-13

The battlefield

NY-13 is 10.25 square miles of Upper Manhattan and the West Bronx: 52% Hispanic/Latino, 24% Black, 15% White, 5% Asian. A D+32 baseline that produces 60,000 to 80,000 active voters in a competitive cycle โ€” but only if you can bridge four very different micro-neighborhoods with very different local needs.

60โ€“80K
Turnout target
D+32
Baseline
4
Micro-zones
10.25 miยฒ
Geography

Micro-zone strategy

One district. Four playbooks. Every door hears the issue that actually matters to the block it lives on.

Zone 1 โ€” Heights / Inwood
68% Hispanic
Rent stability and tenant rights.
Zone 2 โ€” Harlem
48% Black, 35% Hispanic
NYCHA repairs and youth centers.
Zone 3 โ€” West Bronx
65% Hispanic
MTA reliability and childcare.
Zone 4 โ€” Morningside
High propensity
Climate and civil rights.
This is real. This is running now.

Same playbook, adapted to your district. Take 60 seconds and Tom will send you a first-pass turnout model within 24 hours.

๐ŸŽฏ Start the funnel
The stack

Five pillars.
One integrated campaign.

01

Voter Intelligence & Targeting

We build proprietary household dossiers on every voter in the district โ€” verified contact data, property markers, and equity signals โ€” then cross-reference against the state voter file to score persuadability. Every knock, text, and email is optimized for the channel that voter actually responds to.

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Household dossiers
Verified contact data + property markers stitched to every registered voter in your district.
๐Ÿ”€
Voter file cross-reference
Merged intelligence identifies high-value swing voters that traditional files miss.
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Persuadability scoring
A per-household KPI that ranks who's worth the knock, the call, and the ad spend.
๐Ÿ“ก
Channel attack vectors
Optimized messaging across CTV, SMS, and email โ€” tuned to each voter's response pattern.
02

The Field Platform โ€” Tom's Seat Ecosystem

Every canvasser gets a seat. Every seat is a live dashboard, a lead map, and a compliance guardrail in one app on their phone.

๐Ÿ“Š
Live dashboard
Track door knocks, response rates, and voter sentiment in real time. Managers see the whole field from one screen.
๐Ÿ—บ๏ธ
Lead Map
GPS-targeted routing for high-intent voters. Canvassers hit the highest-persuadability doors first.
๐Ÿ“จ
Delivery cadences
Triggered email, SMS, and phone outreach fire the moment a canvasser logs the right response at the door.
๐Ÿ›ก๏ธ
AI compliance guardrail
Every outbound message pre-flighted for tone, disclosure, and legal compliance before it hits send.
03

Connected TV โ€” High-Impact Video

Streaming is where voters actually live now. We produce cinematic ads and drop them on the biggest platforms in your district โ€” Vibe, Spectrum, and the rest.

PHASE 01 ยท CREATIVE
Cinematic ads
Three superhero-style spots targeting the top issues in your district โ€” corruption, housing, whatever is hitting hardest.
PHASE 02 ยท LAUNCH
Parallel test
Days 1 through 60. All three ads live across every zip code, on every major CTV platform in the district.
PHASE 03 ยท SPRINT
GOTV consolidation
The final 30 days: 100% of the buy behind the single highest-converting spot. Maximum air pressure into election day.
04

2-Way Engagement + Dialect Engine

A 24/7 voter hotline that texts back in the voter's actual dialect. Not translation โ€” dialect. Dominican-accented Spanish for Inwood. Standard Spanish for Morningside. English for the Zone 4 professionals. Voters know when they're being talked at versus talked with.

Voter: ยฟDรณnde puedo votar el martes?
Tom: ยกHola! Tu centro de votaciรณn es la Escuela PS 132. ยกA votar temprano, ya tรบ sabe! Activo de 6 AM a 9 PM.
Voter: ยกExcelente, gracias!
Tom: ยกDe nada! Si necesitas algo mรกs, escrรญbeme.
โ€” 24/7 voter hotline ยท Dominican-accented Spanish ยท FCC-compliant inbound
๐Ÿ—ฃ๏ธ
Dialect routing
Adaptive tone and language โ€” including Dominican-accented Spanish, AAVE-aware English, and every dialect your district actually speaks.
๐Ÿ“ฑ
24/7 hotlines
Direct voter texting handled by a conversational AI engine that never sleeps and never sounds like a robot.
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Polling site finder
Interactive map pins for early voting and Election Day locations โ€” served in the voter's dialect, on demand.
05

AI Precision Email Engine

Volume and deliverability. 3.5M to 5M total sends over the campaign cycle โ€” 8 to 10 touches per active voter โ€” with automated IP warming, spam filtering, and send-time optimization so every message actually lands in the inbox.

๐Ÿ“ฎ
Massive volume
3.5M to 5M sends per cycle โ€” enough for 8 to 10 real touches per active voter.
โœ…
Deliverability
Automated IP warming, spam filter tuning, and send-time optimization built into the pipeline.
๐Ÿ’ฌ
Conversational CTAs
Buttons in every email open a 2-way SMS or web chat loop. Voters reply. Tom listens. The dialogue keeps going.
Five pillars. One system. Ready for your race.

Voter intelligence, field platform, CTV, 2-way engagement, precision email โ€” all deployed the moment we onboard. Get your district-specific brief.

๐ŸŽฏ Start the funnel
Real-time sentiment mapping

The Feedback Loop.
Your campaign learns every 24 hours.

Most campaigns run blind for weeks between polls. Ours adjusts every day.

01
Canvasser logs
Every door knock gets a note in the Lead Map. AI indexes every keyword โ€” issues, complaints, endorsements, hostility.
02
Inbound tracking
Hotline texts, email replies, and web chat sessions all feed the same signal stream.
03
System flags issues
Within 24 hours, rising concerns get surfaced to campaign leadership. No two-week gap between the field and the war room.
04
Automated action
Auto-deploys targeted email blasts and re-weights CTV ad buys based on which issue is moving the needle.
Legal & regulatory

Compliant. Documented. Auditable.

We built for the current rules, not the ones from four cycles ago. Every campaign we run passes FCC, FEC, CAN-SPAM, and state-level scrutiny out of the box.

  • Voice: Inbound hotline and web chatbot only โ€” full compliance with FCC bans on outbound AI voice to unconsented voters.
  • P2P texts: Human-dispatched from real people at real seats, with automated opt-outs baked into every conversation.
  • Email: CAN-SPAM compliant. Domain warming, physical-address footers, one-click unsubscribe.
  • Data security: State voter registration records used strictly for campaign purposes. Audit log for FEC and state filings.
Compliant. Documented. Ready to deploy.

Every campaign we run passes FCC, FEC, CAN-SPAM, and state-level scrutiny. Ready to see what it costs for your race?

๐ŸŽฏ Start the funnel
Deliverables & investment

Turnkey campaign scope.
All-in, no surprises.

A representative 3-to-4 month competitive congressional or state-level scope. We size up or down based on district and race timing.

DeliverableInvestment
Base retainer
Setup, seats, Lead Map, dashboards
$15Kโ€“$25K / mo
Connected TV
3 cinematic ads, placement, testing
$25Kโ€“$40K
Precision Email
3.5Mโ€“5M sends, warming, deliverability
$17.5Kโ€“$25K
SMS Outreach
1.5Mโ€“2.5M P2P texts, opt-out handling
$67.5Kโ€“$112.5K
Total scope ยท 3โ€“4 months $125Kโ€“$185K

Local races (city council, school board, judicial) scope down to $15Kโ€“$45K total. Statewide races (US Senate, Governor) scope up on volume. We'll build a specific number for your race in the discovery call.

Candidate Interactive Funnel

Tell Tom about your race.
He'll build the plan.

Five quick answers. We'll show you an initial turnout estimate and get a district-specific brief back in your inbox within 24 hours.

Step 1 of 5 ยท Location

Where are you running?

Step 2 of 5 ยท The Race

Which office are you seeking?

Step 3 of 5 ยท Who are you?

Who's building this campaign?

Step 4 of 5 ยท Where you're at

What stage is the campaign?

Step 5 of 5 ยท Get your plan

Here's what we've got.

๐ŸŽ‰ Thank you

Tom will be in touch within 24 hours.

We're building a district-specific brief for your campaign right now. It'll include Tom's suggested voter contact cadence, a first-pass turnout model, and an initial investment estimate. Check your inbox.

Voter estimates are illustrative averages. Actual district numbers pulled from state SOS data during onboarding.

Ready to run the smartest campaign in your race?

Currently onboarding candidates for the 2026 cycle. Limited seats per district โ€” first candidate in gets exclusivity.